So, why go for HTTPS? Hypertext Transfer Protocol Secure or HTTPS for short, is by far one of the best-known encryption methods for website users. It normally provides secure communication between the server and the end user, but any kind of interference that is normally to be faced by the end user by any other party will be absent. Most of the time, it is during the part of sending and receiving important information over the Internet that the message will be hijacked and it will be used by the hacker in order to get into your sensitive Internet locations to disrupt your life. However, with the HTTPS function, what you get to realize is that there is a dedicated channel of communication between the server and the user, which means that it will not be able to face any kind of hacking attempts for any kind of hijacking attempts by any user. What is more, when any website has the HTTPS feature enabled, it ensures that the user can now see that the website is secure and there will be a greater amount of trust being displayed by the user towards the website. Even the search engines will be able to help your website get a noticeable increase in rankings if additional security in the form of HTTPS is provided.

Whenever there is a noticeable increase in the trustworthiness of your website, there is going to be a good amount of boost in the search engine rankings. It also means that most of the referral and organic traffic coming to your website will be from the search engines, as most of the search engines will be able to look at your security badge and recommend such kind of a secure website for the people searching for a particular keyword.

According to the latest statistics, around 40% of the websites have been able to make the transition from HTTP to HTTPS. That may seem like a very large amount, but you also have to realize that the Internet plays a very important role in our lives now. Unless there is 100% improvement in the security of the website, that is always going to be a small chance of hackers playing with the sensitive details, and most of the time, it would actually end up creating a massive problem for you, either financially or personally.

So, what can be expected with the exclusion of the HTTPS in your website? For one, you might not be able to get the noticeable boost in ranking that you would expect from the search engines. Secondly, the search engines would mention that security level of your website is extremely low, so the sceptical people who normally make up for the majority part of the paying customers for any website would not like to perform business for your website. This means that you end up losing out on potential revenue, which would actually pile up to be a huge amount every month.

On top of everything, you have to realize that technology is ever improving, and there is no guarantee that even with HTTPS, your website would be extremely secure against any kind of brute force hacking attempts. However, you need to do your bit to ensure that the personal data of the user of the website is not compromised in any manner, and the inclusion of the HTTPS can guarantee that. Of course, using a secure HTTPS certificate requires you to pay an amount of $ 10 every year, but that is the minimum amount that you need to spend in order to ensure that your website is the most secure that you can make it to be.

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Yet, if you feel that SEO is a different ball game altogether, and you do not have the time and energy to spend in learning a new trade that will help you to increase the rankings of your website, it is fair game to hire an expert to do the job. There are potential advantages to hiring an expert in SEO as well as subsequent damages that can be done by irresponsible SEO personnel as well.

So, what services can you expect from an SEO expert?

• A complete review of all the content in your website along with its structure.
• A valuable input on the technical aspect of the website development, which includes but is not limited to hosting, the use of programming languages like JavaScript, redirecting webpages, and tackling error pages.
• The development of proper content for the website.
• Starting and managing new and established development campaigns for the online website.
• Proper research of keywords, and finding out the best keywords with the lowest competition.
• Proper training in SEO imparted to at least one person capable of handling SEO related queries when the expert is no longer hired.
• Providing knowledge about entering new demographics, new markets as well as reaching out to different established markets.

With all of these services being provided by the SEO expert, it would be a better idea to engage the help of such a service provider in case you are in need of it. It is highly recommended to ensure that proper remuneration be provided in order to get a good SEO expert, which will definitely ensure that the branding of your website is done properly. When the website starts getting a massive boost in the ranking, one would be able to get organic traffic, a lot of sales and advertising revenue from the website which will easily mask the amount of money spent on the SEO expert’s fees.

Furthermore, it is important to note that SEO, as a service is also susceptible to the changes in the search engine algorithm. So, it is a game of patience as well as that of a highly financial reward that you need to be playing when engaging SEO services for your website. New algorithm changes could either result in your website going extremely down in rankings if you have used any black hat method for ranking, or it could witness a massive boost in ranking due to the white hat methods of SEO used in the website.

The best thing you can hope for is that your website is search engine friendly, and a lot of people enjoy the content of your website. Understanding the process of creating a website may not be as difficult as understanding the issue of how much SEO impacts the fortunes of a website. It goes without saying that in case you are thinking about launching a new website, it is always a good idea to study the competition in case this is a website for e-commerce purposes, and try and understand what authoritative websites in that domain is doing correct. Try and replicate them, and you might be on your way to getting a steady stream of money flowing through your website. Being innovative is also a very good way to get a few heads turning in your direction, but unless you have content to back it up, you might not be able to get the kind of revenue that you are seeking out of your online endeavours. Amongst the millions of websites online, you have to do your best to stand out from the crowd and professional SEO services would give you that leverage.

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One of these features would normally be to customize the website according to the needs of the audience. Let’s take an example of a website which caters to sports bikes. Now, in order to create a website which caters to sports bikes and its audience, you need to be able to create content around the likes and dislikes of the community. For example, the people looking to ride sports bikes are looking for bikes that are extremely high on the torque and low on the budget. It needs to be of a decent quality and yet should be sustainable enough in order to give them an enormous thrill while riding it down the road.

Now, if you need to create a website on sports bikes, you have to create content that will be able to cater to people of all economic classes. There are people that might not be able to purchase the latest sports bike costing hundred thousand dollars. For those people, they need affordable solutions which enable them to purchase bikes that are good and yet provide the most bang for the buck. The other category of people are also looking at sports bikes which are for extremely tall people, and ones that are for people who are exceedingly small.

Sports bikes also cater to the women, simply because they are small, extremely high on the speed, and very easily maintainable over a period of time. So, you need to create content in your website that caters to these groups of people as well. Now, you have a whole bevy of target audience that can possibly help you in order to get organic traffic if you want to create content that is liked by them. So, bust out the social media profiles that cater to that section of the society, find out what your competition is doing and try and replicate the content while giving it a twist of your own. Chances are that you are not only going to engage people with your content, but if it is a bit different than the already established websites, there would be a massive increase in organic traffic coming to your website via the social media channels.

When proper leverage is done through social media channels, utilising the SEO campaign is the next step forward. Once you are able to provide on page search engine optimisation to your website, understand the different kinds of problems with images in your website and take steps to rectify it, you would be able to bring about appropriate ranking increases your website over a considerable period of time.

Also, do not forget to ask for back links or look for back link exchange from authority websites that deal with this particular keyword, which in this case happens to be sports bikes. By doing so, you would get some of the page ranking from their website directly connected to your skin, thereby providing your domain with the authority as well as a noticeable increase in the page rank which will only help you in your advances to rank your website.

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Yet, what is one of the most hidden features in the latest Google algorithm ranking is the consistency of posting. If your website requires that particular post in the ranking from the plateau that it is currently in, you need to be able to post consistently. For example, if you have a posting frequency of one article every 4 to 5 days, then you need to change the frequency to one article every alternate day. Of course, initially, it may seem to be a tad bit hurried for you, and proper research might not always be possible. However, the majority of the people that would have to post in such a frequency prefer to make use of freelance writers in order to get the content up and running in their website.

One of the most important questions arises as to what kind of consistency is the best indicator for a noticeable increase in ranking. You have to remember that depending upon the kind of website that you have introduced for that keyword, the consistency would vary. For example, if this is a website which deals with the latest technical news, then updates at least once a day or once every two days is very important. That way, people would be abreast of all the latest going ons in the tech industry, and they would consider you to be a reliable resource of information in that regard. However, if this is a website that deals with dogs, then updating once a week with a new article might seem to be the best frequency of posting.

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You have to realize that Google as with all the other search engines are witnessing a massive growth in the number of people accessing their website through the mobile platform. So, it goes without saying that tapping into that particular source of revenue is not only an important factor for Google, but also a pretty important the revenue source that they cannot end up missing. So, this is the reason why they have passed the onus on to the Webmasters, whereby they would have to comply with the mobile responsiveness feature of the search engine or else they might end up facing problems concerning the ranking that they are seeking.

The other vital feature about noticing an increase in the search engine ranking is proper social media connectivity. For example, it is not only essential for each and every website to have its own social networking account, but it is in fact another means of connecting to the end user for that particular website. The Webmaster will be able to conform to the needs of the user through that particular website while ensuring that they would also be able to bring about appropriate changes to their website based upon the feedback provided by the user. All of these features are essential as well is important for the growth of the website while ensuring that using this feedback, they would be more welcome by the end user that is ultimately going to use the website.

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